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Pantone Announced the 2018 Color of the Year

Looks like 2018 will be the year of purple The Pantone Color Institute forecasts global color trends and advises companies on what colors will be popular based on trends and pop culture. This year's shade is officially called Ultra Violet, which the company says, "communicates originality, ingenuity, and visionary thinking that points us toward the future. PANTONE In 2016 we saw an explosion of rose quartz and greenery in 2017. PANTONE “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today," Laurie Pressman, Vice President of the Pantone Color Institute, said in Pantone's official announcement. Leatrice Eiseman, executive director of the Pantone Color Institute, told the New York Times that Ultra Violet is "also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new." What do you think of the 2018 color of the year? Let us know in the comments below.

By |December 25th, 2017|The Reporter|